Tourism
Rwenzori Marathon 2025: Uganda’s Tourism Treasure Runs into Global Spotligh
A wave of excitement swept through Kasese town this weekend as the fourth edition of the Tusker Lite Rwenzori Marathon kicked off spectacularly, attracting over 3,000 runners from 34 countries. The marathon, which has quickly grown into one of Uganda’s flagship sporting and tourism events, is now being hailed as a powerful catalyst for both community development and global visibility.
Launched at the iconic Kikorongo Equator Monument, the 2025 marathon was graced by government officials, tourism stakeholders, and international sports personalities. The Ministry of Tourism, Wildlife, and Antiquities, the Uganda Tourism Board (UTB), the Uganda Wildlife Authority, and Uganda Airlines collectively invested UGX 800 million in the event, underscoring their commitment to promoting sports tourism. To enhance the marathon’s digital edge, NITA-Uganda and the Uganda Communications Commission provided free Wi-Fi to ensure seamless communication and global connectivity.
Organisers describe the marathon as more than a race—it is an experience designed to celebrate the beauty of the Rwenzori Mountains and neighbouring Queen Elizabeth National Park. With glaciers, towering peaks, lush forests, and expansive savannah forming the backdrop, the event positions Kasese as a world-class adventure destination.
“Our vision is to promote healthy living, boost tourism, and support local communities through the power of running,” the organising committee noted, highlighting the marathon’s growing international appeal.
From a modest start of 800 runners in 2022, participation has skyrocketed—doubling in 2023 and surpassing 3,000 by 2024. This year’s record turnout reflects the marathon’s evolution into a must-attend global sporting event.
Officiating the launch, State Minister for ICT and National Guidance, Hon. Godfrey Kabyanga, applauded the marathon as a game-changer for tourism and community empowerment.
“Such initiatives improve visitor experiences, uplift the quality of communication, and showcase Uganda’s untapped potential to the world,” he said.
Local businesses in Kasese are also reaping benefits, with hotels, restaurants, and tour operators reporting full bookings as thousands of visitors converge on the town.
Among the high-profile participants was renowned British sports commentator Rob Walker, returning for his second marathon in Uganda. He praised the country’s unique charm, saying,
“Uganda is such a special and uniquely gifted country. The beauty here is unmatched, and the people’s hospitality makes it even more remarkable.”
British sports commentator Rob Walker also participated
For many, the event is not just about endurance but about connecting with culture, environment, and community.
With strong backing from government agencies, international participants, and local communities, the Tusker Lite Rwenzori Marathon is positioning itself as a sustainable driver of tourism and regional growth. Organisers say the next editions will focus on building eco-friendly partnerships, supporting community projects, and expanding global participation.
As the sun set over the snow-capped Rwenzori peaks, Kasese town basked in pride, proving that sports and tourism, when intertwined, can create an unforgettable legacy for generations to come.
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