Business
Fresh Dairy re-brands, all yoghurt, introduces new flavour
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Fresh Dairy, the producer of a wide range of dairy products in Uganda has today announced the re-branding of all its yoghurt as part of its strategy to satisfy the constantly changing customer needs while increasing its market share both in Uganda and the East African region at large. The newly re-branded Fresh Dairy Yoghurt comes in five flavours to include Strawberry, Vanilla, Mango, Plain and the latest addition – Mixed Berries. Fresh Dairy yoghurt which is popular for its thickness, creaminess, aroma, flavours and natural taste will now be packed in various sizes ranging from 450g, 250g, 150g to 100g cups.
Speaking during the launch event, Oliver Mary Marketing Director Fresh Dairy said, ‘Fresh Dairy recently installed a fully automated yoghurt plant that processes and packs all the yoghurt we produce with minimal human contact. The yoghurt plant which is worth an investment of 1.4 million dollars has a capacity to handle 80,000 litres of Yoghurt daily.
Oliver Mary added, ‘All the milk used in our newly re-branded yoghurt is sourced from Ugandan farms only, totaling to approximately 30,000 farmers that we work with. To ensure quality control, all milk received from farmers is subjected to mandatory tests.’
Oliver Mary added, ‘We produce yoghurt but our business interest is the health and nutrition benefits for the end consumers of our products. To this end, Fresh Dairy encourages the consumption of 1-Yoghurt-A-Day among children and adults as an ideal nutrition booster rich in Vitamin A, B, D, E, Calcium and Potassium.’
He further noted that in order to heighten the continuous consumption of yoghurt among Ugandans, Fresh Dairy has reasonably priced the newly re-branded high quality yoghurt to Recommended Retail Prices of:
Recommended Retail Price (UGX) ,450 gm Cup- 3,000 Ushs,250 gm Cup-1,900 Ushs among others
Oliver said, ‘Fresh Dairy has also intensified its distribution channels to ensure that consumers countrywide in Uganda have access to the newly re-branded yoghurt in Shops, Duukas, Kiosks, Supermarkets and Tricycle Agents.’
He concluded by noting that Fresh Dairy will continue to roll out various new products within the next one year to further satisfy consumer needs. He also called upon Ugandans to try out the new yoghurt flavours that will be marketed across several media channels to include Print, Radio, Television, Outdoor and Digital platforms as well as trade, market and supermarket activations.
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