Pepsi to splash Shs200million in Konshens – Busy Signal concert

Singers: Konshens and Busy Signal

Uganda’s leading beverage company Crown Beverages Limited under its popular brand, has announced Shs200million sponsorship for Konshens & Busy Signal Kampala concert.

Konshens and Busy Signal will perform at the Lugogo Cricket Oval in a concert dubbed the Battle between Konshens and Busy Signal, in a show which will also attract top local musicians.

While Unveiling the package in Kampala, Jeff Ssekandi, Customer Marketing Manager Crown Beverages Limited, said sponsoring the Konshens and Busy Signal concert fits well with Pepsi’s Live For Now brand promise, which reflects the insight that its fans all around the world desire to capture the excitement of now a mindset that is aligned at the very core with the brand’s niche’.

As part of giving back, Ssekandi says that before the concert, lucky Pepsi customers will win tickets and other Pepsi goodies during the concert’s activations in bars and nightclubs throughout the country in the next two months.

“Pepsi has decided to sponsor the Konshens and Busy Signal concert, which will undoubtedly be the biggest and greatest concert of the year, because it is a perfect fit between Live For Now, a belief shared amongst all its fans and what the international music stars live for.

Konshens and Busy Signal are an extremely talented and ambitious duo. They have shown their skill on the stage and in musical circles they have demonstrated professionalism and dedication; some of the attributes that Pepsi lives by,” said Ssekandi.

Konshens, 29, last came to Kampala in August 2013 in a Pepsi-sponsored Live for Now concert and he is expected to perform his new and old hit songs like; Gyal a Bubble, Bad Gal, Jah Love Me, Gunshot a Fire, Don’t you Try Con Me, Stop Signs, Do Sumn, Couple Up, SumnDeh, Bring Back Lovemaking, among others.

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