President Yoweri Kaguta Museveni has pledged Shs5 billion to support Ugandan content creators, urging young people to actively participate in the nation’s fight against poverty through enterprise, innovation, and economic engagement. The announcement was made during the second edition of the Jazz with Jajja held at his Kisozi farm in Gomba District. The event brought together digital content creators, social media influencers, journalists, and other stakeholders in Uganda’s growing creative economy.

Ahead of the event, Museveni shared with participants his vision for intergenerational responsibility, showing them aspects of his farm and explaining the importance of preserving assets entrusted by forefathers. During the gathering, he highlighted the innovative work of young creatives who are combining promotion, celebrity, technology, and enterprise, linking their activities to sectors beyond traditional advertising and contributing to the country’s new economy.

Museveni emphasized that the Shs5 billion funding would primarily benefit organized groups of creatives operating under associations and SACCOs. He stressed that poverty remains Uganda’s biggest challenge and encouraged youth to engage in wealth-creating activities through digital platforms, production, and entrepreneurship. He reminded them that government initiatives such as the Parish Development Model, Emyooga, ghetto funds, and Boda Boda funds are designed to bring resources closer to communities, enabling households to take charge of their own development.

“I am proud of our young people for embracing technology, sharpening their communication skills and creating opportunities for themselves and others. That is the future of Uganda,” Museveni said, underlining the importance of innovation and digital engagement as tools for national transformation. He encouraged young people to move beyond passive activities and focus on producing goods and services that create wealth at the household level.

First Lady Janet Kataaha Museveni also addressed participants, encouraging youth to embrace discipline, identity, and responsibility in shaping the nation’s future. She highlighted reforms in Uganda’s education system aimed at equipping young people with practical skills to actively participate in wealth creation and community development.

The Jazz with Jajja engagement reflects the government’s ongoing commitment to strengthening ties with the digital and creative sectors, recognizing content creators and influencers as key contributors to economic growth. The Shs5 billion pledge is expected to help organized creatives expand their operations and impact within Uganda’s evolving digital economy, signaling a broader recognition of the creative industry’s role in national development.