Uganda to Host Landmark Datamine ASC Summit 2025, Ushering in a New Era in Branding

Uganda’s branding and marketing industry is poised for a transformative leap with the upcoming Datamine ASC Summit 2025, a first-of-its-kind event dedicated to elevating brand strategy through emotional intelligence, cultural storytelling, and authenticity. The highly anticipated summit will take place on Friday, June 27, 2025, at Hotel Africana, Kampala.

Under the theme “The Art and Science of Emotional Connections in a Competitive World,” the summit is expected to reshape how Ugandan brands communicate, connect, and compete—both locally and globally.

Headlining the one-day event is Graham Robertson, a globally celebrated Canadian brand strategist and founder of Beloved Brands. Making his first East African appearance, Robertson brings a wealth of experience from working with global powerhouses such as Coca-Cola, Johnson & Johnson, and the NFL.

“Brand building is no longer about pushing messages; it’s about forming deep, emotional connections that inspire loyalty and trust,” Robertson said in a statement ahead of the event.

“I look forward to sharing insights that will empower Ugandan professionals to elevate their branding strategies to global standards.”

A Convergence of Top Talent and Industry Leaders

The Datamine ASC Summit 2025 has already garnered strong support from key industry stakeholders and brand leaders.

Hajara Ddagire Batuuka, Head of Marketing at Nation Media Group (NMG), praised the summit’s focus on emotional branding:

“It reflects exactly what we strive to do at Nation Media. This summit offers a timely space to examine how emotionally intelligent branding is shaping the future of business strategy in Uganda and beyond.”

Caroline Ampaire, Digital & Media Manager at Uganda Breweries Limited, echoed this sentiment:

“We represent some of the most loved brands in Uganda. The summit is the perfect opportunity to learn and contribute to the wider marketing community.”

The summit is backed by an impressive roster of sponsors, including Nation Media Group, Pepsi, VisionFund Uganda, Zeus Group, Stabex International, Plascon, Uganda Breweries, and the Uganda Tourism Board—a sign of its broad appeal and national importance.

Experts agree that the Datamine ASC Summit 2025 marks a pivotal moment in Uganda’s journey toward building globally competitive, emotionally resonant brands. As the country’s marketing ecosystem matures, the event is expected to serve as a launchpad for professionals seeking to bridge local relevance with global branding standards.

With Graham Robertson’s keynote setting the tone and a powerful lineup of industry voices contributing to the conversation, the summit aims not just to inspire but to ignite a movement—one that repositions Uganda’s brand builders as creators of meaning, connection, and cultural value.

Comments

comments